Brand Guidelines
Dizzy Otter
Our brand guidelines ensure consistency across all touchpoints. Use this document as your reference for colours, typography, logos, and voice.
Tagline
"Your in-house developer, without the hire."
Our tagline says what we are: the development team a business would otherwise have to hire, on one monthly fee instead of a salary.
Logo
Our logo is the cornerstone of our visual identity. Always ensure adequate clear space and never distort or modify the logo.
Primary Logo
Use on dark backgrounds
Secondary Logo
Use on light backgrounds
Transparent Logo
Use when transparency is required
Clear Space
Maintain minimum clear space equal to the height of the "O" in Otter around all sides of the logo.
Minimum Size
Never display the logo smaller than 80px wide for digital or 25mm for print to ensure legibility.
Do Not
Stretch, rotate, add effects, change colours, or place on busy backgrounds that reduce visibility.
Colour Palette
Our colour palette reflects our brand personality: professional yet approachable, innovative yet trustworthy. Click any colour to copy its hex code.
Typography
We use Inter as our primary typeface. It is modern, highly legible, and works beautifully across all screen sizes and applications.
Inter
All text across the brand
Aa
400 Regular
Aa
500 Medium
Aa
600 Semi-Bold
Aa
700 Bold
Aa
800 Extra-Bold
Aa
900 Black
Type Scale
Brand Voice
Our voice is how we communicate with the world. It should be consistent across all channels and touchpoints.
We Are
- Bold and confident, never arrogant
- Technical but accessible
- Enthusiastic about solving problems
- Honest and transparent
We Are Not
- Overly formal or corporate
- Full of jargon or buzzwords
- Dismissive or condescending
- Vague or non-committal
Language
Always use British English spelling and conventions. Examples: colour (not color), organise (not organize), centre (not center).
Social Media
Connect with Dizzy Otter across our official channels.
Asset Downloads
Download official Dizzy Otter brand assets for use in approved materials.
Questions about brand usage?
studio@dizzyotter.com